Steps to Becoming a Professional Esports Marketing Coordinator

Steps to Becoming a Professional Esports Marketing Coordinator

Are you passionate about the fast-growing world of esports and have a knack for marketing? If so, becoming an esports marketing coordinator might be the perfect career path for you. In this article, we will outline the essential steps you need to take to become a professional in this exciting industry. From gaining relevant skills and experience to networking with key players in the field, we will guide you through the process of becoming a successful esports marketing coordinator.

Step 1: Understand the Esports Industry

Research the various esports games and leagues

Before diving into a career as an esports marketing coordinator, it is crucial to have a deep understanding of the different esports games and leagues that are popular in the industry. Familiarize yourself with the rules, gameplay, and key players of games such as League of Legends, Overwatch, and Counter-Strike: Global Offensive. Additionally, research the various esports leagues and tournaments, such as the League of Legends World Championship and The International for Dota 2, to gain a comprehensive understanding of the competitive landscape.

Learn about the target audience for esports marketing

To effectively market to the esports community, it is essential to understand the target audience. Esports fans are typically young, tech-savvy individuals who are passionate about gaming and competitive gaming events. By immersing yourself in the esports culture and engaging with the community through social media platforms, forums, and live events, you can gain valuable insights into the preferences and behaviors of the target audience.

Stay updated on the latest trends in the esports industry

The esports industry is constantly evolving, with new games, leagues, and trends emerging regularly. As a professional esports marketing coordinator, it is crucial to stay informed about the latest developments in the industry to create successful marketing campaigns. Follow industry news sources, attend esports events and conferences, and engage with industry professionals to stay ahead of the curve and capitalize on new opportunities in the fast-paced world of esports marketing.

Step 2: Develop Marketing Skills

Take marketing courses or get a degree in marketing

Taking marketing courses or obtaining a degree in marketing is essential for anyone looking to pursue a career as an Esports Marketing Coordinator. These courses will provide you with a solid foundation in marketing principles, strategies, and tactics that can be applied specifically to the Esports industry.

Gain experience through internships or entry-level marketing positions

Hands-on experience is crucial in the field of marketing, and internships or entry-level positions can provide valuable opportunities to learn and grow. By working in a marketing role, you can gain practical experience in developing marketing campaigns, analyzing results, and working with a team to achieve marketing goals.

Build a portfolio of successful marketing campaigns

As you gain experience and develop your marketing skills, it’s important to build a portfolio of successful marketing campaigns. This portfolio can showcase your ability to develop and execute effective marketing strategies, as well as demonstrate your creativity, attention to detail, and results-driven approach. Having a strong portfolio can help you stand out to potential employers and clients in the competitive Esports industry.

Step 3: Network within the Esports Community

Attend esports events and conferences

Networking is an essential part of becoming a successful esports marketing coordinator. By attending esports events and conferences, you can meet professionals in the industry, learn about the latest trends, and make valuable connections. Look for events such as the Esports Business Summit or the Intel Extreme Masters to expand your network and gain insights into the industry.

Connect with professionals in the esports industry

Building relationships with professionals in the esports industry can open doors for potential job opportunities and collaborations. Reach out to esports marketing coordinators, team managers, and industry experts through platforms like LinkedIn or Twitter. Don’t be afraid to introduce yourself and express your interest in learning more about the industry.

Join online communities and forums related to esports marketing

Online communities and forums provide a platform for networking and knowledge sharing within the esports community. Platforms like Reddit’s r/esports and Discord servers dedicated to esports marketing are great places to connect with like-minded individuals, ask questions, and stay updated on industry news. Engaging in these communities can help you stay informed and build relationships with professionals in the field.

Step 4: Apply for Esports Marketing Coordinator Positions

Once you have gained relevant experience and skills in the esports industry, it’s time to start applying for Esports Marketing Coordinator positions. Here are some tips to help you stand out during the application process:

Tailor your resume and cover letter to highlight relevant experience

When applying for Esports Marketing Coordinator positions, make sure to tailor your resume and cover letter to highlight any relevant experience you have in the esports industry. Include any internships, volunteer work, or projects that demonstrate your knowledge and skills in marketing within the esports space.

Prepare for interviews by showcasing your knowledge of the esports industry

Before going into any interviews for Esports Marketing Coordinator positions, make sure to do your research and showcase your knowledge of the esports industry. Be prepared to discuss current trends, popular games, and successful marketing campaigns within the industry. This will show potential employers that you are passionate and knowledgeable about esports.

Demonstrate your passion for esports and marketing

During interviews and in your application materials, make sure to demonstrate your passion for both esports and marketing. Talk about why you are interested in the industry and how you see yourself making a positive impact as an Esports Marketing Coordinator. Employers are looking for candidates who are not only skilled but also enthusiastic about the work they will be doing.


In conclusion, becoming a professional esports marketing coordinator requires a combination of passion for gaming, understanding of marketing principles, and a willingness to constantly learn and adapt in a rapidly evolving industry. By following the steps outlined in this article – from gaining relevant experience and education to networking within the esports community – individuals can position themselves for success in this exciting and dynamic field. With the continued growth of esports and the increasing demand for marketing professionals in the industry, now is a great time to pursue a career as an esports marketing coordinator.