Steps to Becoming a Professional Esports Merchandise Coordinator

Steps to Becoming a Professional Esports Merchandise Coordinator

Are you passionate about gaming and interested in a career in the exciting world of esports merchandise coordination? In this article, we will guide you through the essential steps to becoming a successful professional in this role. From gaining relevant experience to honing important skills, we will cover everything you need to know to kickstart your career in esports merchandise coordination.

Education and Skills Required

Bachelor’s degree in marketing or related field

To become a professional esports merchandise coordinator, a bachelor’s degree in marketing or a related field is typically required. This educational background provides a solid foundation in marketing principles, consumer behavior, and brand management, which are essential skills for this role.

Knowledge of esports industry trends

In addition to a formal education, a deep understanding of the esports industry and its trends is crucial for success in this role. Being aware of popular games, teams, and players, as well as upcoming events and tournaments, will help you create merchandise that resonates with fans and drives sales.

Strong organizational and communication skills

As a merchandise coordinator, you will be responsible for managing inventory, coordinating product launches, and communicating with vendors and partners. Strong organizational skills are essential to keep track of multiple projects and deadlines. Additionally, effective communication skills will help you work collaboratively with team members and ensure that merchandise meets brand standards and customer expectations.

Gaining Experience

When it comes to becoming a professional esports merchandise coordinator, gaining experience is essential. Here are a few ways to start building your experience in the industry:

Internship opportunities in esports organizations

One of the best ways to gain experience in the esports industry is by securing an internship with an esports organization. Many organizations offer internships that provide hands-on experience in various roles, including merchandise coordination. By participating in an internship, you can learn about the inner workings of the industry and start building valuable connections with professionals in the field.

Volunteer at esports events for networking

Another way to gain experience in esports merchandise coordination is by volunteering at esports events. By offering your time and skills to help with merchandise coordination at events, you can gain practical experience and build a network of connections within the industry. Volunteering is a great way to show your dedication and passion for esports, which can help you stand out when applying for paid positions in the future.

Participate in esports merchandise projects

To further enhance your experience in esports merchandise coordination, consider participating in merchandise projects on your own or with a group of like-minded individuals. This could involve creating and selling merchandise for a local esports team, organizing a merchandise sale at a gaming convention, or collaborating with other enthusiasts to design and produce custom esports merchandise. By taking on these projects, you can gain hands-on experience and demonstrate your skills and creativity in the field.

Building a Portfolio

When pursuing a career as a professional esports merchandise coordinator, having a strong portfolio is essential to showcase your skills and experience in the industry. Here are some steps to help you build a portfolio that stands out:

Create mock merchandise designs

One of the best ways to demonstrate your talent and creativity is by creating mock merchandise designs for different esports teams. This could include creating logos, apparel designs, accessories, and more. By showcasing your ability to design unique and eye-catching merchandise, you can attract the attention of potential clients and employers.

Collaborate with esports teams for real projects

To gain real-world experience and expand your portfolio, consider collaborating with esports teams on actual merchandise projects. This could involve working on merchandise designs for events, tournaments, or team merchandise. By working directly with esports teams, you can build valuable connections and add meaningful projects to your portfolio.

Showcase completed projects on a professional portfolio

Once you have created mock designs and collaborated on real projects, it’s important to showcase your completed work on a professional portfolio. This could be a website, online portfolio, or physical portfolio that highlights your best projects and skills. Make sure to include high-quality images, detailed descriptions, and testimonials from clients or collaborators to demonstrate your expertise as a professional esports merchandise coordinator.

By following these steps and building a strong portfolio, you can position yourself as a top candidate in the competitive field of esports merchandise coordination.

Networking and Professional Development

Attend esports industry events and conferences

One of the best ways to network and stay current in the esports industry is to attend events and conferences. These events provide a valuable opportunity to meet other professionals in the field, learn about the latest trends and developments, and make important connections that could further your career. Keep an eye out for events like the Esports Business Summit, Esports BAR, and DreamHack, where you can network with industry leaders and experts.

Join professional organizations for networking opportunities

Joining professional organizations related to esports merchandising can also help you expand your network and stay connected with others in the industry. Organizations like the Esports Merchandising Association (EMA) and the Global Esports Association (GEA) offer networking opportunities, resources, and events that can help you stay informed and connected with others in the field.

Continuously update skills and knowledge in merchandising

The field of esports merchandising is constantly evolving, so it’s important to continuously update your skills and knowledge to stay competitive. Take advantage of online courses, workshops, and resources to learn about the latest merchandising trends, tools, and techniques. By staying informed and continuously improving your skills, you’ll be better equipped to succeed as a professional esports merchandise coordinator.


In conclusion, becoming a professional esports merchandise coordinator requires a combination of strong organizational skills, a keen eye for design, and a deep understanding of the esports industry. By following the steps outlined in this article, individuals can set themselves on the path to a rewarding career in a growing and dynamic field. From networking with industry professionals to gaining hands-on experience through internships or volunteer opportunities, aspiring merchandise coordinators can take proactive steps to achieve their goals. With dedication, hard work, and a passion for esports, anyone can turn their dream of working in the industry into a reality.