What It Takes to Become a Market Research Statistician

What It Takes to Become a Market Research Statistician

Are you interested in a career as a market research statistician? This profession involves analyzing data to help companies make informed decisions about their products and services. In this article, we will explore the education, skills, and experience required to become a successful market research statistician. Whether you are a recent graduate or looking to make a career change, read on to learn more about what it takes to excel in this field.

Education and Skills Required

Bachelor’s Degree in Statistics or related field

To become a market research statistician, a strong educational background is essential. Most employers require candidates to have at least a Bachelor’s Degree in Statistics or a related field such as Mathematics, Economics, or Data Science. This foundational education provides the necessary knowledge and skills to excel in the field of market research statistics.

Strong analytical skills

Market research statisticians must possess strong analytical skills in order to interpret data and draw meaningful insights. These professionals are responsible for analyzing large sets of data to identify trends, patterns, and correlations. Having a keen eye for detail and the ability to think critically are essential traits for success in this role.

Proficiency in statistical software

Proficiency in statistical software is a key requirement for market research statisticians. These professionals use software programs such as SPSS, SAS, or R to analyze data and generate reports. A solid understanding of statistical techniques and the ability to manipulate data effectively using these tools is crucial for success in this field.

Job Responsibilities

Collect and analyze data

As a market research statistician, one of the main responsibilities is to collect and analyze data related to consumer behavior, market trends, and competitor activities. This involves gathering information from various sources such as surveys, interviews, and secondary data sources. The data is then cleaned, organized, and analyzed using statistical techniques to identify patterns and insights.

Generate reports and present findings

Once the data has been analyzed, market research statisticians are tasked with generating reports that summarize their findings and insights. These reports often include visualizations such as charts and graphs to help communicate the data effectively. Additionally, market research statisticians may be required to present their findings to stakeholders such as clients, marketing teams, or company executives.

Develop statistical models

Another key responsibility of market research statisticians is to develop statistical models that can be used to forecast future trends, predict consumer behavior, or evaluate the effectiveness of marketing strategies. This involves selecting the appropriate statistical techniques, testing the models, and interpreting the results to make data-driven recommendations. Developing accurate and reliable statistical models is crucial for making informed business decisions.

Career Opportunities

As a market research statistician, there are various career opportunities available in different sectors. Some of the common sectors where market research statisticians can find employment include market research firms, government agencies, and consulting companies.

Market Research Firms

Market research firms are one of the primary employers of market research statisticians. These firms conduct research on behalf of clients to gather data and analyze market trends. Market research statisticians play a key role in designing surveys, collecting data, and analyzing information to provide valuable insights to clients. Some well-known market research firms that hire market research statisticians include Nielsen, Ipsos, and Kantar.

Government Agencies

Government agencies also offer career opportunities for market research statisticians. These agencies conduct research to inform public policy decisions, evaluate programs, and assess the impact of government initiatives. Market research statisticians working in government agencies may be involved in data collection, analysis, and reporting to support evidence-based decision-making. Examples of government agencies that hire market research statisticians include the U.S. Census Bureau, Bureau of Labor Statistics, and National Institutes of Health.

Consulting Companies

Consulting companies provide market research services to businesses across various industries. Market research statisticians working for consulting companies may work on projects related to market segmentation, consumer behavior analysis, and competitive intelligence. These professionals use statistical methods to interpret data and provide actionable recommendations to clients. Consulting companies like McKinsey & Company, Boston Consulting Group, and Deloitte often hire market research statisticians to support their consulting projects.

Overall, market research statisticians have a wide range of career opportunities in market research firms, government agencies, and consulting companies. These roles offer the chance to apply statistical skills in real-world settings and make a meaningful impact on business decisions and public policy.


Becoming a market research statistician requires a unique skill set that combines strong analytical abilities with a deep understanding of statistical methods and techniques. It also demands a passion for uncovering insights and trends within data to drive informed decision-making. By pursuing a degree in statistics or a related field, gaining practical experience through internships or research projects, and continually honing your skills through professional development opportunities, you can position yourself for a successful career in this field. As a market research statistician, you will play a crucial role in helping organizations make data-driven decisions and stay ahead of the competition in today’s fast-paced business environment.